Marketing Manager

Traits We're Looking For

Someone who loves and really gets the Strathcona Spirits brand and wants to see it continue to evolve.
A confident communicator. You can easily distill information and deliver it efficiently and with a smile.
Comfortable designing and editing Mailchimp campaigns with very little guidance and editing.
Ability to work on the fly and turn things around quickly when needed.
An eye for design and stunning high-quality photography. A pixelated or poorly edited photo will keep you up at night.
Appreciation of quality ingredients, craftsmanship, and beautifully made spirits.
Social media savvy. You have a firm understanding of the major platforms and how to strategically use them to tell our story. Specifically: Insta, Tik Tok, Twitter, Facebook, and whatever else the kids are using these days.
Strong writing skills for digital content creation including social media, newsletters, websites, and more.
Calm and collected. You carry yourself well, have fun, but know when to be professional.
You’re not afraid to pick up the phone to make something happen.
Self-starter who takes ownership and can adapt and thrive in an ever-changing industry.
Not afraid to ask questions.
You show up at every meeting with a notebook, calendar, and pen in-hand
Strong at finishing projects.

Duties

Increase sales
Provide concise data and reports to illustrate link between ads, email marketing, social media, and online sales.
Create a bi-monthly social media calendar and go over it with the Owner.
Strategize, design, prepare and schedule all social media campaigns leading up to new product launches.
Manage all day-to-day social media channels, this includes daily publishing Stories & TikTok videos in a genuine and creative way.
Create, design, automate, and send out email marketing to multiple email lists using Mailchimp.
Liaise with the team on a daily basis to find out what’s happening around the distillery to create genuine content that assists in sharing our story with our customers that maintain the quality of our brand.
Design print materials when needed.
Ability to respond to customer inquiries, questions, and concerns through social media and the website.
Working knowledge of ecommerce websites ex. Wix, Square, Mailchimp, Buffer, etc.
Create ecommerce ads, optimization, tracking online sales, and reporting.
Bring fresh, new, marketing and campaign ideas to the table for team brainstorming.

Requirements

Experience with all major social media platforms, and keen to get on new ones (please provide examples with your resume).

Send a resume and cover letter to jobs@strathconaspirits.ca. Please use "Marketing Manager" in the subject line.